Social Media Optimization (SMO) is among the most popular topics within the realm of online marketing. When properly utilized, Social Media Optimization can launch a small business or personal website from relative obscurity to a level of popularity that was rarely achieveable in the years before the so-called “Web 2.0″ revolution. Unfortunately, there is a dark underbelly to the practice of SMO, whereby “hijackers” of the system will “vote up” or “vote down” submitted articles based on criteria other than the actual merit of the content.

At EI, we are active members of the Digg, StumbleUpon and Netscape communities and always ensure to act within the specific guidelines set forth by each social media property. This means that we do not abuse these systems by submitted sub-par content and we do not unduly influence the popularity of any submitted content by bogus voting. We do, however, produce great content that is designed both to catch the fancy of the average social media user and to naturally induce people to link to this content - known as link baiting. Thereafter, we will submit or “seed” the article and generally let the networks work from there. SMO services generally include the following:

• Content / Article Writing
• Link Baiting Optization
• Submission or “Seeding” of Content
• Submission of Content to our Network of Associates
• Digg, StumbleUpon and Netscape Expertise

Our results with Social Media Optimization have been quite remarkable, with one client achieving more subscriptions to his site in one day than he had in the previous 3 months after an article was made popular with StumbleUpon.

If you would like to learn more about our Social Media Optimization services or if you would like to receive a quote, please contact us.