Blog services from EI include a variety of individual services, ranging from the installation and setup of your blog to writing and management. Because effective blogging entails much more than writing an occasional post and hoping that traffic arrives magically at your website, we have designed our blog services to be comprehensive and provide all blog services with the benefit of a distinct knowledge of blogging. This expertise ranges from an understanding of the various blogging platforms and the specifics of RSS readers to an understanding of the search engine optimization (SEO) principles involved with successful blogging.

Because so many people are familiar with blogging and, further, because many blogging platforms make it particularly easy to launch a blog, many “bloggers” think that the process is very easy. We’ve reviewed a number of blogs that appear to be well written but that are also horribly optimized for both users and the search engines. For example, WordPress (our blogging platform of choice) creates repetitive titles that are the antithesis of what works well for search engine optimization and, if you look for meta descriptions, an important aspect of pages ranking well in Google and other search engines, you’ll find that the default setting of WordPress (without plugins) is to leave meta descriptions out of posts altogether. There are also many other add-ons and nuances to working with blogging software that the majority of bloggers are not familiar with. Unfortunately, that fact alone will often doom their blogs to search engine obscurity.

In addition to our understanding of how blog software works and how to optimize blogs, our professional blog writers have been drawn from among the most qualified web copywriters that we have worked with over the years. Some of our writers have been working with EI since 1997, and all of our blog writers have grown up around and with the Web as a primary form of mass communication. As such, we are well-prepared to produce blog posts on a variety of topics, and always go to great lengths to match a client project with the specific knowledge and writing style of the writer or writers who will work on the project.

If you would like to learn more about our professional blog services or would like to receive a quote for your project, please contact us.